Wednesday, December 22, 2010

BLACKBERRY: The Future.


Blackberry, the smartphone icon. You wouldn't be wrong calling them the first actual smartphone's on the market!

They gained a cult following in the business sector thanks to its awesome push email capabilities.
Push e-mail for the newbie's is when your device is always connected to the network.. hence there'll be no delay between the arrival of an email and it actually appearing on your device(A blackberry in this case).
Blackberry ruled the smartphone world until lately Android and iOS decided to rain on its parade. Android and iOS with their fancy browsers, full touch input and the presence of fully developed app stores have spoilt the blackberry party.

Don't get me wrong. I'm a blackberry fan. I could go on and on about how satisfying the messaging services are, how much happiness a Flashing LED can give and and why Blackberry Messenger is amazing.
Recent complaints about the OS feeling outdated and it being a burden on the eye is not unfair.
OS 5 evolved slightly, looks wise atleast,but as you dig a little deeper into the device which you certainly shall it being a blackberry, you'll notice the presence of classically ugly text menus.
I'm a sucker for classic OS. And OS 6 is heading in the right direction with things, but what about the hardware?

In a generation where certain OS require a 1Ghz processor as bare minimum, Blackberry still happy throwing in there 624Mhz chip just isn't right. The device isn't laggy by any means, just It's their flagship device and you expect it to have the best of the best hardware!
I'm sorry, but in a generation of retina displays and Super AMOLED Screens, The Blackberry displays just don't make the cut!

It's certainly not the question of them not possessing the hardware, cause its going into the impressive Blackberry Playbook tablet device. Now these are two completely different platforms!
You would expect them to use similar hardware in their flagship mobile device too! Look at the iPad and the iPhone for instance, The main difference between them is the screen size and a few other minute changes, not the fact that you've got a completely different OS running on the two.
I'm an Android user. A HTC Desire is what I make do with, when I was going to get my phone, I was faced with a dilemma, you see I wanted multimedia powerhouse! The blackberry torch came very close in contention but a webkit browser, really?

Hence I got the Desire which now has almost all things the blackberry doesnt!

1Ghz Processor.
Big display.
Amazing browser.
Support for a large number of apps.
Open source.

And the list goes on! But in the bargain I have to say I lost a lot!

A brilliant qwerty keyboard.
Seamless connectivity.
Great cell reception.
Push E-Mail the right way.
Blackberry Messenger.

Now, look at the picture I've given you! The solution from here is pretty simple!
ALL THAT IS NEEDED IS A FLAGSHIP BLACKBERRY SMARTPHONE(With all its shortcomings looked into)!

When recently quizzed about this, RIM CEO Mike Lazaridis doesn't define the torch as its flagship!
He's rather referring to it being a launch vehicle for OS 6. So where is the company heading? Only time will tell.

PR :)

1 comment:

  1. Pranav, great post and awesome to read the Blog! You are so right about the BB loosing its way. I played with the Torch and it does seem they finally got somethings right however they are not even close to sniffing distance of the IPhone and the Android. Developing apps is another view which the phone makes need to consider and BB is terrible at this. Developing apps on BB is still a pain.

    Maybe Nokia and BB need to go back to the blackboard and brainstorm else it going down fast!!!

    Prakash

    ReplyDelete